When you look at a Shamrock shake or a slice of red velvet cake, the vivid colours pique your interest as much as the memory of the taste. Our eyes play a big part in our appetites. Yet without additional food colouring, you risk serving up a bland alimentary experience. Though the formulator industry once […]
Consumers are developing a healthy appetite for organic food. In 2018 alone, the U.S. organic market reached $52.5 billion, showing that people are more than willing to pay for food that is free of chemicals and synthetic-additives. Yet some in the food and nutraceutical industries are still hesitant to go organic, worrying about replacing reliable […]
A health-conscious person walks into their local health food store. What will it take for them to skip over their go-to pill, powder, or extract and buy a new health supplement from your business? In our experience, it’ll take nothing short of a health supplement that improves their wellbeing with fewer ingredients – and doesn’t […]
We’re at a point where nobody can claim ignorance about the obesity epidemic. Government agencies, First Ladies, primary care physicians, health and wellness bloggers, and others regularly remind us that almost 40% of Americans and 28% of Canadians are obese. Yet rather than prompting people to reduce their BMI, waist line and cholesterol levels, these […]