Consumers expect cosmetics to emphasize their best qualities AND live up to their personal values. That’s the driving force behind the growing trend in clean-label cosmetics. More consumers want to know that their favorite beauty brands not only help them look great, but are: Ethically sourced Non-toxic Sustainable Cruelty-free As the cosmetics industry adapts to […]
It’s finally summertime. The sun is shining bright, temperatures are getting toasty, and more people are spending their time outdoors. For those who don’t want to walk around burnt and peeling after an afternoon in the sun, the only answer is taking precautions and applying the right amount of sunscreen. Yet what’s available on store […]
Consumers are realizing that the sunscreen they grew up with isn’t all it’s cracked up to be for both the environment and their own health. As everyday knowledge about the harms of solar radiation expands, people are eager to find products that keep their skin safe from ultraviolet rays, reduce the signs of aging, and […]
For almost as long as people have been losing their hair, innovators have sought wonder treatments to regrow it. The Ancient Egyptians tested a mixture of animal fats (drawing from hippos, serpents, and everything in between) to restore hair to a balding person’s head. And that’s one of the least revolting natural remedies their desperate […]
From shea butter and coconut oil to banana-based products and rice water treatments, consumers crave natural hair care ingredients that make them look and feel good – without the threat of harmful side effects. Historically, the mainstream hair care industry has responded to that demand in fits and starts, but what if your brand could […]
Although seaweeds have been around for over 2.5 billion years, many of us are unaware of the unique complex bioactive compounds that these marine plants contain compared to terrestrial plants. As such, seaweeds can provide natural nutritional and functional benefits for product formulations across the functional food, nutraceutical and cosmetics sectors. Seaweed has […]
UV radiation damages skin in serious ways and contributes to the elevated frequency of skin cancer throughout North America (9,500 people are diagnosed with it every day in the U.S. alone). Though sunscreens made from inorganic chemicals are effective at protecting skin against UV rays, they come with a steep price for local ecosystems and […]
UV radiation. Highly processed foods. Alcohol. Sedentary lifestyles. Cold temperatures. Human skin suffers through a great deal of stress on a regular basis. Though we can’t turn back the hands of time, modern cosmetics masterfully conceal the impact these stressors have on our skin. What worries some consumers is the further negative impact that synthetic […]
What am I putting on my skin? It’s a question more of your customers want answers to. As many as 90% of consumers now believe natural or naturally-derived beauty ingredients are better for them. Formulators need to make cosmetics that help people look their best and nourish their skin. The trick is finding all-natural, clean-label […]